Chorus America has just released the results of its ground-breaking two-year long study into choral music audiences and the impact of choral concerts. The Toronto Mendelssohn Choir was one of the 23 participating choirs in this extensive research project.

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America is making the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.

Read the summary or download the full report at Chorus America.

Chorus America is an advocacy, research and leadership development organization that advances the choral field. It is based in Washington, DC and has members from across North America.