From the Executive Directors Desk – Fall 2014

On October 15th the Toronto Mendelssohn Choir celebrated its 120th anniversary. Soloists, choir, orchestra, and TMC supporters new and old came together to celebrate one of the longest-serving choral organizations in Canada. Think about it – when the TMC was formed, Toronto’s population was around 200,000; church spires dominated the skyline and paddle steamers filled the harbour. Massey Hall had just opened, and the Evening Star, a precursor to the Toronto Star was just a few months old.
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Celebrating a Heritage of Excellence – Fall 2014

For a living, growing, vibrant institution, a significant anniversary represents an occasion to not only celebrate the past, but also consider the present and future. For its 120th Anniversary Concert the TMC paid tribute to its heritage of excellence with a stunning classical concert, TMC Conductor Trading Cards, and a party with cake for all. But we didn’t just look backwards: our live webcast of this concert, and a pre-concert fund-raising reception demonstrated the TMC’s commitment to a legacy of changing lives through beautiful choral music.
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A History in Logos – Fall 2014

Administrative and Box Office Manager Kimber Jonah assembled all of the logos the TMC has used over its history. Can you match the logo to the year it was introduced?
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Measuring our Impact – Fall 2014

If you were at the TMC’s opening Mozart and Haydn concert, you received a bright orange card in the concert program asking you to complete an online survey about your concert experience. This survey is part of a two-year 21-choir intrinsic impact research project being conducted by Chorus America and managed by the respected arts research firm WolfBrown. The Toronto Mendelssohn Choir is the only Canadian choir participating in this North-America-wide project.
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The New Ears Project – Fall 2014

The critics who review our concerts and audience members who take the time to tell us how they liked us are often “classical music people”: experienced aficionados of Classical music, who know what to expect from a concert. We love these people, and cherish them, and we feel that we have a pretty good idea of how to make concerts an enjoyable experience for them. Attracting new audience members presents a challenge for any classical music ensemble, but especially for an ensemble whose performances typically run only one evening.
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The Mighty Rhino Reviews the TMC’s Mozart and Haydn performance – Fall 2014

It’s not difficult to understand why even longstanding and tremendously accomplished choirs like the TMC occasionally worry about how to appeal to new generations of patrons; classical music is pigeonholed in the culture as a niche pursuit with an aged, lily-white target audience. But the labels are largely unfair, and with performances this inspired and beautifully put together, it’s hard not to have hope for the future.
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Voices from the Choir – Fall 2014

Voices from the Choir We asked choristers about their connection to the TMC’s heritage of excellence. Ngaio Potts, Soprano Susan Worthington, Alto Sam Broverman, Tenor Barry Clegg, Bass Ngaio Potts, Soprano How long have you been in the choir? Two years, but this is actually my second time in the
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The Eyes Have it – Fall 2014

Barry Clegg sent along a poem from his book The Beginning of Time to accompany his interview questions. The Eyes Have It Barry Clegg In those bold days I understood almost everything. Pythagoras, the periodic table, and Sir Isaac taught me: this and this and this– thus this!   The
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