Mike Rowan, Chorus America.
Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move.
“I worked for a year and a half in Dubai with my family, and taught some marketing classes at Canadian University Dubai where my husband was working,” recounts Longmore. “When I came back to Toronto, I wanted to work in the arts, but also look for an opportunity to teach part-time.” She teaches at Humber College, which offers a post-graduate certificate program in public relations, in addition to her work with TMC.
After obtaining her master’s in arts administration and working for some of Toronto’s large cultural institutions, Longmore was happy to combine her personal passion for singing and working for an arts organization that makes a difference in society. She also increasingly enjoys opportunities to lead seminars and webinars where she can share practical advice for those just starting out with a stretched budget or staff. Says Longmore, “I love to help other professionals understand how to make the ideas that you read about actually happen.”
Longmore spoke to Chorus America president and CEO Catherine Dehoney about trends in marketing and arts administration programs in our latest edition of ‘Meet A Member.’